The amended “Right to Ordinance” legislation, which will see retailers posting informational notices and informing customers about the radiation levels of specific devices on request, was met with unanimous approval this week by the City Operations and Neighbourhood Services Committee.

The city board of supervisors are to vote on amended legislation that could see retailers provide consumers with device specific radiation information.

The amended “Right to Ordinance” legislation, which will see retailers posting informational notices and informing customers about the radiation levels of specific devices on request, was met with unanimous approval this week by the City Operations and Neighbourhood Services Committee.

Ellen Marks, director of government and public affairs for the Environmental Health Trust said, “Now, especially in light of the World Health Organization classifying cell phone radiation as a possible carcinogen based on studies proving long-term use causes lethal brain tumours, this legislation is most definitely warranted.”

The proposed amendments did face some opposition from CITA, the wireless industry’s lobbying arm in Washington, D.C.  The organisation has moved its annual trade show from San Francisco to San Diego in protest, and moved to sue San Francisco on the grounds that the ordinance was unconstitutional, and infringed on the First Amendment rights of R

CITA responded to this, with director of external and state affairs for CITA, Gerry Keegan,  arguing that, “the law places an undue burden to retailers and that it’s unnecessary since all cell phones sold in the United States currently meet federal standards for RF safety.”